Samples for Publisher's Email Newsletters
Email newsletters with book previews are more engaging and lead to more sales than emails without samples. Publishers can up their email game, boost reader engagement and increase sales by including click & read book samples in email newsletters.
Examples of where to include previews are email newsletters featuring upcoming books to pre-order, new releases, books being relaunched or books in the news.
A newsletter will always be more engaging and drive higher conversions from browsing to buying — whether on the publisher's own D2C ecommerce site or through third-party bookshops — if it includes a sample of the books being featured.
This feature is one of the easiest ways to implement digital book samples (no web development skills required) and one of the most effective.
Our samples are supplied as simple links (URLs) that can be integrated into any kind of newsletter, including almost all commercial newsletter services (Mailchimp, Mailgun, Constant Contact, etc.). The links can be included as clickable hero images, clickable buttons, clickable cover images or clickable text links, either on their own or in combination. Multiple touch points typically drive higher engagement.
The preview samples can also be customised with bespoke links to a buy page, third-party retailers or an event sign-up page that will appear at the end of the sample.
Access to the links, as well as tools for creating buy links, is through our publisher portal (invitation, registration and login required).
This service is part of the DISCOVERY™ Professional tier.